I was pretty shocked a few weeks ago when I was contacted by a family friend to perform online marketing for his business.
To be clear, I am not an online marketer and I have no idea how advertising works.
I went to school for science and I have never had any kind of career in online socializing. However, I am fairly creative and I think that I know what catches people’s interest. When my family friend said that his heating and cooling shop needed how to get more male clientele, I knew exactly how to do it. He told me that they had a fairly substantial client base when it came to lady homeowners, because they advertise how young and handsome their HVAC technicians wear. Well, if you want to get male attention to secure HVAC diagnostic appointments, emergency repairs, and routine maintenance services, you should just do the same thing from the male perspective. I told our friend I’d be happy to take on the job, but we were going to have to hire some models and make some HVAC tank tops. From that day forward, I started paying beautiful young influencers to wear our HVAC branded apparel and post pictures on their most popular social media sites. Within two days, service appointments tripled at the heating and cooling shop and most of the new clientele were single men with expensive air conditioning questions. It turns out, online advertising isn’t so difficult… If you’re looking for new business, you just need tight tank tops and a pair of boobs to sell it.